by David O. Klein
While traditional fax machines are less and less common today,
litigation over fax marketing remains as rampant as ever. The
Telephone Consumer Protection Act ("TCPA") governs fax marketing and
tasks the Federal Communications Commission ("FCC") with creating
rules for telemarketers to follow. One such rule required
telemarketers to include detailed opt-out instructions on every fax,
including solicited faxes (the "Solicited Fax Rule"). The FCC
eventually repealed the Solicited Fax Rule after a federal appeals
court found that the FCC lacked authority to regulate solicited faxes.
https://www.mondaq.com/unitedstates/advertising-marketing-branding/1139940/appeals-court-affirms-fcc39s-rule-repeal-in-fax-marketing-decision?email_access=on
--
Bill Horne
(Remove QRM from my address to write to me directly)
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