Title: Roku Tests Autoplaying Ads Loading Before the Home Screen
Author: feedback@slashdot.org
Date: Tue, 18 Mar 2025 00:02:00 +0000
Link: https://slashdot.org/story/25/03/17/2122232/roku-tests-autoplaying-ads-loading-before-the-home-screen?utm_source=rss1.0mainlinkanon&utm_medium=feed
Roku is testing autoplaying video ads that play before users can access the >home screen. While Roku claims this is just an experiment, users are >threatening to abandon the platform if the change becomes permanent. Ars >Technica reports: Reports of Roku customers seeing video ads automatically play
before they could view the OS' home screen started appearing online this week. >A Reddit user, for example, posted yesterday: "I just turned on my Roku and got
an unskippable ad for a movie, before I got to the regular Roku home screen." >Multiple apparent users reported seeing an ad for the movie Moana 2. When >reached for comment, a Roku spokesperson shared a company statement that >confirms that the autoplaying ads are expected behavior but not a permanent >part of Roku OS currently. Instead, Roku claimed, it was just trying the ad >capability out. Roku's representative said that Roku's business "has and will >always require continuous testing and innovation across design, navigation, >content, and our first-rate advertising products," adding: "Our recent test is >just the latest example, as we explore new ways to showcase brands and >programming while still providing a delightful and simple user experience."
From the «how bout no» department:
Title: Roku Tests Autoplaying Ads Loading Before the Home Screen
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