XPost: alt.radio.broadcasting
RadioInsight
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Bob Becomes Jack In Wichita Falls
Posted: 06 Mar 2022 01:30 PM PST
https://radioinsight.com/headlines/netgnomes/219659/is-bob-fm-leaving-100-9-wichita-falls/
After nearly a month of stunting as just 100.9 FM teasing the disappearance
of Bob, Falls Media relaunched KWFB Holliday/Wichita Falls TX as 100.9
Jack-FM.
The change comes with a switch from a locally programmed playlist to the national Jack-FM playlist.
Original Report 2/8: A change of some sorts is underway at Falls Media
Variety Hits 100.9 Bob-FM KWFB Holliday/Wichita Falls TX.
KWFB has temporarily rebranded as 100.9 FM while the format continues.
Sweepers heard on the station ask, Is Bob officially gone or is this a technical issue?, Hey Wheres Bob?, and Does Anyone Know Bob Is Missing?.
KWFB debuted its now former Bob-FM identity in 2007 after completing its
move in to the Wichita Falls market.
Domain Insight
It does not appear the change at KWFB will be anything more than a name
change. Domain registrations were made recently for 1009JackFM.com and WichitaFallsJack.com from different registrars. Additionally, the new 100.9 Jack-FM logo is already visible on pages on the stations website.
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