[continued from previous message]
social. They are also considered to be highly entertaining. The study found that listeners are 129% more likely than listeners of other audio platforms
to say they listen to be entertained.
Podcast listeners are also loyal consumers. The research included a study
in which audio listeners were asked to give up radio and podcasts for three days. The participants who did so reported feeling “lonely,” “disconnected”
and “more overwhelmed doing simple tasks.”
According to one radio listener, it “felt like I was being excluded from a conversation.”
Radio personalities are the original influencers, said Mike Bloxham,
executive vice president of Global Media and Entertainment for Magid. “We found theyve retained that status over time and are now joined by podcast
hosts as major influencers in media today.”
Susan Ashworth is the former editor of TV Technology and a long-time contributor to Radio World. She has served as editor-in-chief of two
housing finance magazines and written about topics as varied as
broadcasting, education, chess, music, sports and the connected home environment.
The post Radio Hosts Deemed Most Influential, Trustworthy, Survey Says
appeared first on Radio World.
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Read the April 13, 2022 Issue of Radio World
Posted: 13 Apr 2022 07:24 AM PDT
https://www.radioworld.com/resource-center/digital-editions/read-the-april-13-2022-issue-of-radio-world
Radio engineer Dan Gunter writes that there are better ways to improve emergency alerts than to mandate that they appear on video streaming
services. Rolf Taylor helps you with that sticky, squeaky door. Paul McLane invites you to a webcast or three.
An expanded edition of Buyer’s Guide features audio processing gear from Wheatstone, Telos Alliance, Inovonics, Angry Audio, GatesAir, Thimeo, JT Communications, Orban and Modulation Index.
And we profile Ashruf El-Dinary, recipient of the 2022 NAB Radio
Engineering Excellence Award, who has seen HD Radio almost from the acorn.
Read it here.
The post Read the April 13, 2022 Issue of Radio World appeared first on
Radio World.
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